The price of a product or service as displayed or announced in an advertisement or radio/TV commercial. If the advertised price is well below the normal price of a product, it is likely to be a loss-leader that is priced to entice customers into the retail store in the hopes that they will make additional purchases.
A company may offer a price-matching guarantee to its customers, based on the advertised price for a specific product. If a rival offers the same product for a lower advertised price, the company will either match the lower price or refund the difference if the customer has already purchased the product from it.
There are strict laws in North America against false or misleading selling price representations, such as sales made above an advertised price. Stiff fines are payable by a company that sells a product above its advertised price, except in cases where the advertised price was a mistake that was rectified promptly.
Investment dictionary. Academic. 2012.
Look at other dictionaries:
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price cutting — noun cutting the price of merchandise to one lower than the usual or advertised price (Freq. 1) • Syn: ↑price cut • Hypernyms: ↑cut * * * selling an article at a price under the usual or advertised price. Also, price cutting. [1895 1900] * * *… … Useful english dictionary
price cutting — selling an article at a price under the usual or advertised price. Also, price cutting. [1895 1900] * * * … Universalium
price cut — noun cutting the price of merchandise to one lower than the usual or advertised price • Syn: ↑price cutting • Hypernyms: ↑cut … Useful english dictionary
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PRICE, Thomas (1852-1909) — first Labour premier of South Australia son of a stone mason, was born at Brymbo near Wrexham, North Wales, on 19 January 1852. The family moved to Liverpool where he was educated at the St George s Church of England penny school. At nine years… … Dictionary of Australian Biography
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list price — ➔ price1 * * * list price UK US noun [C] (also catalogue price, sticker price) ► COMMERCE the usual or advertised price of a product, before any reductions are made: »It is selling for $18.89 instead of for the list price of $34.95 … Financial and business terms